After running almost 100 workshops and Q&As with students or junior employees, a lot of the time I have been asked what am I looking for when hiring or growing teams. I think it would be fair to share how I have approached my professional life. Every context is unique – so replicating it is […]
Category: Thoughts
Money News TV: Cum să ai grijă atât de online cât și de offline în marketing
Una dintre primele apariții la TV pe care le-am avut m-a pus în contextul unei discuții cu privire la omnichannel, online și offline marketing. Puteți urmări o înregistrare a emisiunii de la Money News mai jos. PS. Încerc să îmi explic propria-mi voce: https://www.scientificamerican.com/article/why-does-my-voice-sound-different/
OmniPERFORM. Read our exclusive interview for Business Review
Last week I had the opportunity to answer to a couple of questions in an exclusive interview for Business Review in my position of OmniPERFORM CEO. There are a lot of questions and you can discover my perspective regarding the current status of advertising.
Proud to announce the launch of OmniPERFORM
In the last months I prepared to launch a new technology that will be able to enhance even more the conversion rate and the media campaigns. Therefore, I am happy to announce OmniPERFORM and also to invest and bring a new technology that aims to deliver better and more relevant advertising in omnichannel and digital campaigns together […]
Ce spune Annie McKee despre fericire la muncă #learntoperform
Săptămâna trecută mi-a atras atenția un webminar scurt al celor de la Harvard Business Review. Au evidențiat câteva lucruri simple care chiar pot schimba complet percepția asupra a ceea ce faci zi de zi. Work does not have to be boring. You should focus on building the following: a purpose hope and friendship. și probabil cel […]
Do you know what your marketing is doing?
A lot of Infinit Academy participants and also specialists, young entrepreneurs and students that participated at my trainings asked me repeatedly about the movie that I usually use to begin my presentations (with the child buying Encyclopedia – Adobe commercial). Here it is one of the (best) ads that I really appreciate (Adobe’s commercial regarding […]
#DMFCairo: Digital Media Forum Cairo (about Performance Marketing and Future of Digital Media)
I was invited to have a keynote and a workshopathon in Cairo and I was completely impressed by the fact that the organizers managed to merge very interesting topics in one event. There were great creative presentations, strategy or even technical ones. And not to forget the futurology presentations of business approach, JJ Walburg and Alex […]
Facebook Ads Targeting Map
The guys from http://plankton.com.au/ did a great job and worked a lot to create the Facebook Ads Mind Map. I found it intriguing and very useful. You can find it here larger, as I decided to share it and even use it in one of my presentations: Facebook-Audience-Targeting-Digital-web
The ONE thing you can do for you (or for your business)
I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online […]
Invitatie la conferința PR2Advertising
Pe 13 octombrie 2015 voi participa în calitate de Speaker în deschiderea conferinței Metode accesibile de promovare” organizată de PR2Adverising.ro, începând cu ora 10:00. Scopul conferinței este de a prezenta și analiza cele mai potrivite și eficiente metode prin care se poate promova un business. Cât de important este curajul atunci când esti la început de drum […]
