Money News TV: Cum să ai grijă atât de online cât și de offline în marketing

Una dintre primele apariții la TV pe care le-am avut m-a pus în contextul unei discuții cu privire la omnichannel, online și offline marketing.

Puteți urmări o înregistrare a emisiunii de la Money News mai jos.


PS. Încerc să îmi explic propria-mi voce:

Proud to announce the launch of OmniPERFORM

In the last months I prepared to launch a new technology that will be able to enhance even more the conversion rate and the media campaigns.

Therefore, I am happy to announce OmniPERFORM and also to invest and bring a new technology that aims to deliver better and more relevant advertising in omnichannel and digital campaigns together with the a great team behind with extensive experience in digital and media campaigns.



You can read more about the agency here:

or AdPlayers:


2nd year of Agency


Business Magazin



Business Magazin – Personalitatea consumatorului

1st Year of Agency


Business Cover

Business Magazin



Ce spune Annie McKee despre fericire la muncă #learntoperform

Săptămâna trecută mi-a atras atenția un webminar scurt al celor de la Harvard Business Review.

Au evidențiat câteva lucruri simple care chiar pot schimba complet percepția asupra a ceea ce faci zi de zi.

Work does not have to be boring.
You should focus on building the following:

a purpose
and friendship.

și probabil cel mai important

Happiness comes before success.

Puteți vedea mai jos întreaga prezentare:

How to Be Happy at Work, with author Annie McKee. #HBRLive

Posted by Harvard Business Review on 6 Ianuarie 2017

Do you know what your marketing is doing?

A lot of Infinit Academy participants and also specialists, young entrepreneurs and students that participated at my trainings asked me repeatedly about the movie that I usually use to begin my presentations (with the child buying Encyclopedia – Adobe commercial). Here it is one of the (best) ads that I really appreciate (Adobe’s commercial regarding marketing) and I look forward to meeting you at my future trainings.

You can watch it below:

#DMFCairo: Digital Media Forum Cairo (about Performance Marketing and Future of Digital Media)

I was invited to have a keynote and a workshopathon in Cairo and I was completely impressed by the fact that the organizers managed to merge very interesting topics in one event.

There were great creative presentations, strategy or even technical ones.
And not to forget the futurology presentations of business approach, JJ Walburg and Alex Cernatescu had one of a hell keynotes.

Taking in consideration that we need to prove that also all the invested money get a positive ROI, I had a very complex task: how to be sure you will get the return on investment or how to act starting tomorrow in order to increase the results of those campaigns.

The market in Cairo, first of all, has an amazing opportunity: the users consume the content, no matter the ads. Therefore the ad blocking penetration is very low, actually 1% according th PageFair and Adobe.
However, they definitely will need to start focusing on relevance and better targeting in order to keep this percentage of ad blocking spread.


#1 Performance Marketing Workshopathon

In the 1st day I prepared a short presentation with a couple of key-points on how to analyze your budgets and investment, how to take care of them and to make them more profitable
You can watch the presentation here:


#2 Keynote on future digital performance marketing and busting the myth of one-man show

The 2nd day I concluded with a presentation regarding the future of media&online campaigns, based on facts that I discovered during my years of experience. I proposed new roles in any team that needs and wants to perform better.
I was pleased to discover that the feedback was extremely positive and everyone realised the same things after addresing the problem.
You can view the keynote here:


As a conclusion: MENA market is a very good one and with high potential, very good specialists and entrepreneurs in digital field. All we need is to be careful regarding the relevance and how we will approach the teams in the future.

Because we, this very generation, will build the future of digital media and performance marketing :)!


You can see a couple of pictures below, but for more details you can also follow the #DMFCairo Twitter account or DMFAwards Facebook account


O nouă invitație la conferința PR2Advertising

Pe 3 noiembrie 2015, începând cu ora 10:00, sunt invitat în calitate de speaker la conferința organizată de PR2Advertising.

Tema acestei conferințe este “Targetarea în campaniile online și offline” și are ca scop identificarea celor mai eficiente metode de targetare pentru a obține cele mai bune rezultate în urma campaniilor de promovare.

În cadrul conferinței, vom putea descoperi împreună faptul că targetarea online nu se face pornind de la bănuieli, dimpotrivă, pentru o targetare potrivită, ai nevoie de o strategie.

În cazul în care doriți să participați la conferință, tot ce trebuie să faceți este să vă înscrieți:

Atenție: Participarea este GRATUITĂ, însă locurile sunt limitate.

Ne vedem acolo!