I was invited to have a keynote and a workshopathon in Cairo and I was completely impressed by the fact that the organizers managed to merge very interesting topics in one event.
There were great creative presentations, strategy or even technical ones.
And not to forget the futurology presentations of business approach, JJ Walburg and Alex Cernatescu had one of a hell keynotes.
Taking in consideration that we need to prove that also all the invested money get a positive ROI, I had a very complex task: how to be sure you will get the return on investment or how to act starting tomorrow in order to increase the results of those campaigns.
The market in Cairo, first of all, has an amazing opportunity: the users consume the content, no matter the ads. Therefore the ad blocking penetration is very low, actually 1% according th PageFair and Adobe.
However, they definitely will need to start focusing on relevance and better targeting in order to keep this percentage of ad blocking spread.
#1 Performance Marketing Workshopathon
In the 1st day I prepared a short presentation with a couple of key-points on how to analyze your budgets and investment, how to take care of them and to make them more profitable
You can watch the presentation here:
#2 Keynote on future digital performance marketing and busting the myth of one-man show
The 2nd day I concluded with a presentation regarding the future of media&online campaigns, based on facts that I discovered during my years of experience. I proposed new roles in any team that needs and wants to perform better.
I was pleased to discover that the feedback was extremely positive and everyone realised the same things after addresing the problem.
You can view the keynote here:
As a conclusion: MENA market is a very good one and with high potential, very good specialists and entrepreneurs in digital field. All we need is to be careful regarding the relevance and how we will approach the teams in the future.
Because we, this very generation, will build the future of digital media and performance marketing :)!
You can see a couple of pictures below, but for more details you can also follow the #DMFCairo Twitter account or DMFAwards Facebook account
Pe 3 noiembrie 2015, începând cu ora 10:00, sunt invitat în calitate de speaker la conferința organizată de PR2Advertising.
Tema acestei conferințe este “Targetarea în campaniile online și offline” și are ca scop identificarea celor mai eficiente metode de targetare pentru a obține cele mai bune rezultate în urma campaniilor de promovare.
În cadrul conferinței, vom putea descoperi împreună faptul că targetarea online nu se face pornind de la bănuieli, dimpotrivă, pentru o targetare potrivită, ai nevoie de o strategie.
I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business.
Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online world without budget (or a very low one).
Pe 13 octombrie 2015 voi participa în calitate de Speaker în deschiderea conferinței Metode accesibile de promovare” organizată de PR2Adverising.ro, începând cu ora 10:00.
Scopul conferinței este de a prezenta și analiza cele mai potrivite și eficiente metode prin care se poate promova un business. Cât de important este curajul atunci când esti la început de drum vom putea analiza împreună la acest eveniment.
În cazul în care doriți să participați la conferință, tot ceea ce trebuie sa faceți este să vă înscrieți: http://bit.ly/pr2advertising-adrian-enache.
Atenție: Participarea este GRATUITĂ, însă locurile sunt limitate.