digital events press & awards thoughts

Money News TV: Cum să ai grijă atât de online cât și de offline în marketing

Una dintre primele apariții la TV pe care le-am avut m-a pus în contextul unei discuții cu privire la omnichannel, online și offline marketing. Puteți urmări o înregistrare a emisiunii de la Money News mai jos.   PS. Încerc să îmi explic propria-mi voce: https://www.scientificamerican.com/article/why-does-my-voice-sound-different/

digital press & awards thoughts

Proud to announce the launch of OmniPERFORM

In the last months I prepared to launch a new technology that will be able to enhance even more the conversion rate and the media campaigns. Therefore, I am happy to announce OmniPERFORM and also to invest and bring a new technology that aims to deliver better and more relevant advertising in omnichannel and digital campaigns together […]

non-digital thoughts

Ce spune Annie McKee despre fericire la muncă #learntoperform

Săptămâna trecută mi-a atras atenția un webminar scurt al celor de la Harvard Business Review. Au evidențiat câteva lucruri simple care chiar pot schimba complet percepția asupra a ceea ce faci zi de zi. Work does not have to be boring. You should focus on building the following: a purpose hope and friendship. și probabil cel […]

Do you know what your marketing is doing?
digital non-digital showcase thoughts

Do you know what your marketing is doing?

A lot of Infinit Academy participants and also specialists, young entrepreneurs and students that participated at my trainings asked me repeatedly about the movie that I usually use to begin my presentations (with the child buying Encyclopedia – Adobe commercial). Here it is one of the (best) ads that I really appreciate (Adobe’s commercial regarding […]

digital events showcase thoughts

#DMFCairo: Digital Media Forum Cairo (about Performance Marketing and Future of Digital Media)

I was invited to have a keynote and a workshopathon in Cairo and I was completely impressed by the fact that the organizers managed to merge very interesting topics in one event. There were great creative presentations, strategy or even technical ones. And not to forget the futurology presentations of business approach, JJ Walburg and Alex […]

digital misc thoughts

Facebook Ads Targeting Map

The guys from http://plankton.com.au/ did a great job and worked a lot to create the Facebook Ads Mind Map. I found it intriguing and very useful. You can find it here larger, as I decided to share it and even use it in one of my presentations: Facebook-Audience-Targeting-Digital-web

digital events misc thoughts

The ONE thing you can do for you (or for your business)

I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online […]