I will start with ”in my opinion” 🙂 I have always looked at building startups in 2 different ways: the ones built to generate revenue fast and those which were started with a clear, fast exit strategy in mind. The mindset is mainly influenced by access to capital and investment. Usually (there are exceptions) the […]
[PRESS] OmniPERFORM: Micro-moments become more important than ever. Personalizing communication should be the first step in a campaign
More about our plan regarding the future of advertising using personalised communication and using the right moments to communicate based on consumer behavioural preferences.
The guys from http://plankton.com.au/ did a great job and worked a lot to create the Facebook Ads Mind Map. I found it intriguing and very useful. You can find it here larger, as I decided to share it and even use it in one of my presentations: Facebook-Audience-Targeting-Digital-web