I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online […]
After running almost 100 workshops and Q&As with students or junior employees, a lot of the time I have been asked what am I looking for when hiring or growing teams. I think it would be fair to share how I have approached my professional life. Every context is unique – so replicating it is […]
// This article originally appeared in Business Review 2021 May Edition. You can read it here // The volume of digital information stored in data centres is growing, accounting for 2 percent of global electricity consumption, and that figure could quadruple to 8 percent by 2030, according to figures cited by Bloomberg and presented in […]
