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Adrian Enache

CEO | Digital Transformation | Strategy | Board Member | Trainer

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January 27, 2015meComment(0)

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digital events misc thoughts

The ONE thing you can do for you (or for your business)

October 13, 2015January 10, 2017me

I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online […]

digital showcase thoughts

The 4 things to look forward for your brand or as a marketing director

July 20, 2020July 21, 2020me

Recently, I have been invited to talk at Marketing and Innovation track regarding the future of communication at the Virtualized event. Taking into consideration some months have passed since the beginning of the pandemic, it becomes more and more obvious that digital adoption is being accelerated within all corporations, no matter the industry. And every […]

digital press & awards

Revista Progresiv și Omniperform: Atenția și relevanța în digital advertising cu ajutorul AI

September 12, 2023September 12, 2023me

O discuție despre viitorul în digital și personalizarea campaniilor folosind modele de AI. Și planurile Omniperform. Și câteva concluzii despre cât de importante devin atenția (într-un canal aglomerat de advertising) și relevanța (din partea brandului către consumator). Într-un interviu organizat de un om foarte fain, Bogdan Angheluță, pe care îl puteți citi în Revista Progresiv, […]

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Mobile advertising-ul are (aproape) întotdeauna un ROI mai mare decat celelalte canale

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