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I will start with ”in my opinion” 🙂 I have always looked at building startups in 2 different ways: the ones built to generate revenue fast and those which were started with a clear, fast exit strategy in mind. The mindset is mainly influenced by access to capital and investment. Usually (there are exceptions) the […]
[PRESS] OmniPERFORM: Micro-moments become more important than ever. Personalizing communication should be the first step in a campaign
More about our plan regarding the future of advertising using personalised communication and using the right moments to communicate based on consumer behavioural preferences.
OmniPERFORM. Read our exclusive interview for Business Review
Last week I had the opportunity to answer to a couple of questions in an exclusive interview for Business Review in my position of OmniPERFORM CEO. There are a lot of questions and you can discover my perspective regarding the current status of advertising.
