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The 4 things to look forward for your brand or as a marketing director
Recently, I have been invited to talk at Marketing and Innovation track regarding the future of communication at the Virtualized event. Taking into consideration some months have passed since the beginning of the pandemic, it becomes more and more obvious that digital adoption is being accelerated within all corporations, no matter the industry. And every […]
#DMFCairo: Digital Media Forum Cairo (about Performance Marketing and Future of Digital Media)
I was invited to have a keynote and a workshopathon in Cairo and I was completely impressed by the fact that the organizers managed to merge very interesting topics in one event. There were great creative presentations, strategy or even technical ones. And not to forget the futurology presentations of business approach, JJ Walburg and Alex […]
Data Sustainability – the new frontier
// This article originally appeared in Business Review 2021 May Edition. You can read it here // The volume of digital information stored in data centres is growing, accounting for 2 percent of global electricity consumption, and that figure could quadruple to 8 percent by 2030, according to figures cited by Bloomberg and presented in […]

