Adrian Enache & team

[PRESS] OmniPERFORM: Micro-moments become more important than ever. Personalizing communication should be the first step in a campaign

More about our plan regarding the future of advertising using personalised communication and using the right moments to communicate based on consumer behavioural preferences.

The 4 things to look forward for your brand or as a marketing director

Recently, I have been invited to talk at Marketing and Innovation track regarding the future of communication at the Virtualized event. Taking into consideration some months have passed since the beginning of the pandemic, it becomes more and more obvious that digital adoption is being accelerated within all corporations, no matter the industry. And every […]

Two aspects towards generating 7-figure businesses

I will start with ”in my opinion” 🙂 I have always looked at building startups in 2 different ways: the ones built to generate revenue fast and those which were started with a clear, fast exit strategy in mind. The mindset is mainly influenced by access to capital and investment. Usually (there are exceptions) the […]