More about our plan regarding the future of advertising using personalised communication and using the right moments to communicate based on consumer behavioural preferences.
I was invited to have a keynote presentation in the opening of the PR2Advertising’s conference: Effective ways to promote your business. Being a performance-driven agency and leading a team that is promoting mainly channels that can prove directly ROI, it was a real challenge to discover the elements that can change the game for your business in the online […]
Last week I had the opportunity to answer to a couple of questions in an exclusive interview for Business Review in my position of OmniPERFORM CEO. There are a lot of questions and you can discover my perspective regarding the current status of advertising.
